Creative Catalyst Label Services is proud to announce the release of “Motion,” the latest single from Orlando-based recording artist 97Antt.
Released July 17, 2026, Motion marks an important step in the continued development of both 97Antt and Creative Catalyst Label Services as the company expands its work supporting independent artists through strategic release and marketing partnerships.
A New Chapter for 97Antt
Motion represents the beginning of a new phase in 97Antt's musical journey. Known for his hip-hop-driven sound and focus on ambition, perseverance, and forward movement, the artist continues to develop his sound while building his presence as an independent recording artist.
The release also marks the first official single released through Creative Catalyst Label Services, establishing the company's growing catalog and beginning a new chapter for its label operations.
Building Independent Music Through Strategy
Creative Catalyst Label Services was established to provide independent artists with professional support across the release process while maintaining an artist-first approach.
Rather than simply distributing music to digital streaming platforms, Creative Catalyst Label Services focuses on the broader infrastructure surrounding a release—including distribution, marketing strategy, release planning, promotional opportunities, and long-term career development.
For Motion, the release process included coordination across distribution, digital platforms, creative assets, and promotional planning as Creative Catalyst Label Services worked to position the single for its audience.
An Artist-First Approach
Creative Catalyst Label Services believes independent artists should have access to professional resources without unnecessarily sacrificing ownership of their creative work.
The company works with artists through flexible partnership structures designed around individual projects and career goals. This allows each artist relationship to be approached individually while maintaining a consistent focus on professionalism, strategy, and sustainable growth.
Motion represents the first release in what Creative Catalyst Label Services intends to develop into a growing catalog of music from independent artists.
Listen to “Motion”
97Antt — “Motion”
Available now on participating digital streaming platforms.
What's Next
With Motion establishing the label's first release, Creative Catalyst Label Services will continue developing its approach to artist partnerships, music distribution, marketing, and release strategy.
The company is currently focused on building its catalog while connecting with independent artists who are serious about creating, releasing, and developing their music professionally.
More music. More opportunities. More to come.
Creative Catalyst Label Services
Independent music. Strategic partnerships. Professional releases.